Supply Chain Management Experts

Partnering with National and Emerging Restaurant and Hospitality concepts Explore Now

Who We Are

Customized Solutions for an Optimized Supply Chain

Welch Advisory Group (WAG) is a foodservice supply chain management (SCM) company that provides SCM services to restaurant and hospitality concepts from a non-traditional third party platform. WAG supports our customers as their SCM leader and/or provisional executive team member for each concept that contracts WAG services.

All WAG proprietary programs and/or services are available to our customers as their third party purchasing agent. WAG effectively leverages the buying power of all WAG customers. WAG’s purchasing/contracting power includes: National & Regional Programs in key category spend including: Produce; Disposables; Chemicals; etc. WAG’s purchasing power is further enhanced through our strategic relationships with Group Purchasing Organizations (GPO) with an additional $14B in annual food contracting (spend).

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Our Services

Consulting - Collaboration - Transparency - Cost Reductions


  • National Accounts - Multi-Unit Companies Across the USA
  • Emerging Brands - Minimum 6 Units with at Least $3MM in Annual Food Spend
  • Advisory Agent to Venture Capital and Private Equity Investors

Primary Services

  • Contracting Food and Beverage Products (National and Regional Contracts)
  • Distribution Programs - RFP’s, Master Distribution Agreement Negotiation, Proprietary Distribution Agreements and Program Management
  • Supply Chain Risk Assessment
  • Research and Development Support

Secondary Services

  • Rebate Program
  • Non Alcoholic Beverage Programs
  • Program Negotiation (Produce, Linen, Chemical, Smallwares)
  • Invoice Database Management (Order Guide & Contract Loads, Price Verification)
  • QA Programs (Specification Manuals, Manufacturer Audits, Product Compliance)
  • Custom Project Support

Why Us



Specialized Consultant Team with 90+ Years of Restaurant Purchasing and Food Service Management Experience


Strategic Partnerships with Leading National Distributors and National & Regional Manufacturers

Purchasing Power

Leveraging Collective Spend across all Categories to Lower Costs


Proven Track Record of Positive Financial Results. WAG Programs have Saved Our Clients Millions


Programs Based on Your Needs. Financial Programs Include Zero out of Pocket Expense (Fees Built into our Contracts and Programs), Flat Monthly Fee or Combination of Both


Start with Entry Level Support to Gain Immediate Savings on Current Items or Select from our Portfolio of Programs and/or Services for Longer Term More Impactful Savings


Access to a Team of SCM Professionals with Tenured Experience in Manufacturing, Distribution, and the Restaurant & Hospitality Industry for a Fraction of the Cost of an Internal Staff


Detailed Reports on Purchasing History and Distributor Contract Compliance. Real Time Commodity Tracking and Forecasting


Implement our Proven SCM Platform as you Grow. Customized Options are Available

Meet The Team

Mitch Welch President
Dirk Ballast Director of Business Development
Chris Hanson Vice President - Key Protein Category Management & Customer Support
Melanie Bolling Vice President - Key Commodity Category Management & Customer Support
Aliesa Stover Director Business Management
Lisa McAlexander Consultant - Financial Specialist
Tony Schwappach Director of Purchasing

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Don't hesitate to contact us

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